Strategy

"Ocado has changed my life. No longer do I have to dedicate two hours of my life each week to walking the aisles and facing the queues in the supermarket. I can shop for my daily essentials, and so many more of my requirements, from the comfort of my own home. The food is very fresh and I have so much choice; they even guarantee my shopping will be cheaper than Tesco¹! The service is so easy to use, and so reliable. Thank you Ocado."

Ocado customer

  1. Ocado's Low Price Promise.